GAIETY INSIGHTS
Travel Booking Conversion: The System Behind the Sale
How system configuration and distribution influence travel booking conversion.
Why it matters
Conversion is influenced by much more than the front-end design. Product availability, supplier response, pricing, business rules, search speed and the relevance of returned inventory all affect whether a customer completes a booking.
The booking engine is therefore part of the commercial system, not simply a technical component.
Key considerations
- Availability
- Pricing
- Supplier response
- Search performance
- Product relevance
- Booking flow
JUNIPER & TRAVEL TECHNOLOGY
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