GAIETY INSIGHTS
Juniper Business Rules Explained
How business rules turn commercial decisions into executable Juniper system logic.
Why it matters
Business rules are the mechanism through which a travel business tells its system how to behave. They can influence pricing, markup, supplier selection, availability, routing, segmentation and operational workflows.
A good rule reflects a clear commercial decision. A large collection of poorly structured rules can make a system difficult to maintain and can create unintended interactions.
Key considerations
- Pricing and markup
- Supplier selection
- Availability
- Client and channel segmentation
- Routing
- Automation
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