GAIETY INSIGHTS
Juniper Push vs Pull Distribution
Understanding push and pull distribution in a Juniper travel environment.
Why it matters
Push and pull are different approaches to how product information moves between systems. The right approach depends on the supplier, product, client requirements and commercial model.
Neither model is automatically better. The key is controlling what is distributed, to whom, how often and for what commercial purpose.
Key considerations
- Push distribution
- Pull distribution
- Traffic control
- Product relevance
- Supplier capacity
- Client demand
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