GAIETY INSIGHTS
Juniper XML Connectivity Explained
How Juniper XML connectivity should be managed as commercial infrastructure.
Why it matters
XML connectivity allows a Juniper environment to exchange travel product and booking information with external suppliers and partners. But a technically successful connection is not necessarily a commercially successful one.
The value of an XML connection depends on product coverage, response quality, traffic, pricing, availability, mapping and the demand being served.
Key considerations
- Supplier credentials
- Search traffic
- Hotel and product mapping
- No-results responses
- Duplicate inventory
- Commercial performance
JUNIPER & TRAVEL TECHNOLOGY
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