GAIETY INSIGHTS
Travel Supplier Connectivity: Beyond the API
Why supplier connectivity needs commercial management as well as technical integration.
Why it matters
Connecting a supplier through an API or XML feed is only the first step. The business still needs to understand what product is returned, how reliable the responses are, how much traffic is generated and whether customers actually book the inventory.
Connectivity should therefore be evaluated as part of the whole distribution system.
Key considerations
- Technical integration
- Response quality
- Product coverage
- Traffic efficiency
- Mapping
- Booking performance
JUNIPER & TRAVEL TECHNOLOGY
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