GAIETY INSIGHTS
What Is the Juniper Booking Engine?
Juniper Booking Engine explained from a commercial and operational perspective.
Why it matters
Juniper Booking Engine is the booking and distribution technology at the centre of many travel businesses. It connects travel products, suppliers, rules, availability and customer demand so the business can search and book travel through its chosen channels.
The important point is that the Booking Engine is not simply a search box. Its configuration determines what inventory is queried, how products are presented, how commercial rules are applied and how the booking process behaves.
Key considerations
- Booking and search
- Supplier connectivity
- Business rules
- Distribution
- Pricing and availability
- Booking and operational workflows
JUNIPER & TRAVEL TECHNOLOGY
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