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Gaiety Services

Services

Juniper Commercial Optimisation

Gaiety specialises in optimising Juniper systems so they deliver measurable commercial performance, not just technical functionality. Our focus is on ensuring that configuration, logic, and distribution strategy work together to maximise conversion, margin, and scalability.

 

We work directly on behalf of our clients to analyse system behaviour, identify inefficiencies, and implement improvements that translate into real booking performance.

Juniper Setup & Business Rule Configuration

Correct configuration is the foundation of performance. We design and implement Juniper business rules, workflows, and logic to ensure:

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  • Pricing behaves as intended across all channels

  • Availability and routing are accurate and efficient

  • Margins are protected and scalable

  • Automation reduces manual intervention and error

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Our approach ensures the system supports commercial objectives from day one.

Distribution Strategy & Channel Management

Distribution without strategy leads to leakage and inefficiency. Gaiety designs and manages distribution structures that ensure the right product reaches the right market, channel, and client.

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This includes:

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  • Push and pull distribution strategy

  • Channel segmentation and control

  • Prevention of duplication and margin erosion

  • Alignment between supplier content and client demand

Competitive & Strategic Configuration

Beyond setup, we align Juniper configuration with your wider commercial and competitive strategy. This ensures your system is positioned correctly within the market and configured to convert effectively under real trading conditions.

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Our work focuses on:

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  • Market positioning

  • Competitive pricing logic

  • Product prioritisation

  • Conversion optimisation​

Conversion-Driven Problem Solving

System friction directly impacts bookings. We identify and resolve issues across configuration, distribution, and operations that limit performance or create uncertainty for clients and suppliers.

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By removing friction, we increase confidence, efficiency, and conversion across the entire booking lifecycle.

Efficiency, ROI & Scalability

A well‑structured Juniper system reduces waste, manual workload, and operational risk. Our optimisation work is designed to:

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  • Improve margins

  • Reduce operational overhead

  • Support scalable growth

  • Deliver sustainable return on investment

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Efficiency is not a by‑product — it is a core commercial outcome.

Additional Services

To support end‑to‑end performance, Gaiety also provides:

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  • Commercial services: Client and supplier onboarding

  • Data loading services: Hotel contract loading and validation (static and channel manager)

  • Operations services: 24/7 post‑booking operational support, including booking errors, cancellations, and dispute resolution

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All services are delivered with performance and commercial impact as the primary objective.

How We Work With Juniper

Gaiety is an independent company and is not part of Juniper. All support is contracted directly with us, allowing us to work entirely on behalf of our clients.

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Juniper offers a range of internal support services designed to help clients get the most from the platform. Gaiety operates independently and works alongside these support structures, providing hands‑on commercial optimisation, configuration, and ongoing performance management where additional expertise or execution support is required.

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This collaborative approach ensures clients benefit from both strong platform support and independent commercial expertise.

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